INSTRUCTIONS
Below is your quick-post content
Take your Dashboard news and turn it into a quick Reel or Live post. This will make you look like a Market Leader not just a Follower
Right-Click on the Infographic and save it to your device. Then upload it to all of your socials, with a slightly different hook each time. Use the data from your Dashboard to mix your hooks up, and close with a Call to Action.
Use the Reel Script to help you craft a quick Reel that you can post to all of your socials today.
DAILY DASHBOARD
Mortgage rates moved higher this week, putting affordability back at the center of the housing conversation. While buyers may have more homes to consider in some markets, higher monthly payments can still affect what they can comfortably afford. Freddie Mac reported the average 30-year fixed mortgage rate rose to 6.51% as of May 21, 2026, up from 6.36% the prior week, while MBA reported mortgage applications declined 2.3% from the previous week.
The takeaway: this is not a market where buyers or sellers should guess. Preparation, pricing, and payment strategy matter.
DOWNLOADABLE INFOGRAPHIC
You can Right-Click on this graphic and download to post.
Copy and Paste the headline below it.
Mortgage rates are back in the spotlight.
Recent data shows the average 30-year fixed mortgage rate moved higher, which means affordability is still one of the biggest factors shaping today’s housing market.
For buyers, this makes preparation even more important. Before shopping, it helps to understand your budget, monthly payment, and financing options.
For sellers, higher rates can affect how buyers make decisions. That means pricing, condition, and presentation still matter if you want your home to stand out.
The market is not frozen — but it is a market where strategy matters.
Have questions about what today’s rates could mean for buying or selling? Send a message and start the conversation.
Local Hashtags
#LocalRealEstate
#YourLocalRealtor
#CommunityRealEstate
Industry Hashtags
#RealEstateMarket
#HousingMarketUpdate
#MortgageRates
#HomeBuyingTips
#HomeSellingTips
Discovery Hashtags
#FirstTimeHomeBuyer
#RealEstateAdvice
#MarketUpdate
#HomeOwnership
DAILY REEL SCRIPT
Hook:
Mortgage rates just moved higher again — and that matters if you’re thinking about buying or selling.
Script:
Recent data shows the average 30-year fixed mortgage rate rose to about 6.5%, which means affordability is still a major factor in today’s housing market.
For buyers, this does not mean you need to panic or stop looking. But it does mean you should know your budget, understand your monthly payment, and talk through your financing options before you fall in love with a home.
For sellers, higher rates can affect buyer confidence. That means pricing, condition, and presentation are still extremely important.
This is a market where preparation matters on both sides.
If you’re wondering what today’s mortgage rate environment means for your next move, send a message and start the conversation.
DAILY VIDEO TALKING POINTS
Mortgage rates increased again this week.
The average 30-year fixed rate is now around 6.5%.
Higher rates can change a buyer’s monthly payment.
Buyers should get clear on budget before touring homes.
Sellers should understand that buyers are payment-sensitive.
Pricing, condition, and presentation are still important.
The market is not impossible — it just requires preparation.
Encourage viewers to ask questions before making a move.
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