INSTRUCTIONS
Below is your quick-post content
Take your Dashboard news and turn it into a quick Reel or Live post. This will make you look like a Market Leader not just a Follower
Right-Click on the Infographic and save it to your device. Then upload it to all of your socials, with a slightly different hook each time. Use the data from your Dashboard to mix your hooks up, and close with a Call to Action.
Use the Reel Script to help you craft a quick Reel that you can post to all of your socials today.
DAILY DASHBOARD
Homeowner Equity Is Still Strong, But Starting To Soften
Recent ATTOM data shows that 43.3% of mortgaged homes were equity-rich in Q1 2026, meaning owners had at least 50% equity. That is still a strong number, but it is down from the previous quarter and marks the lowest equity-rich share since late 2021. Seriously underwater homes also rose slightly to 3.2% of mortgaged properties. (ATTOM)
The takeaway: homeowners still have meaningful equity, but the market is becoming more balanced. That makes pricing, timing, and strategy more important than they were during the peak market years.
DOWNLOADABLE INFOGRAPHIC
You can Right-Click on this graphic and download to post.
Copy and Paste the headline below it.
Homeowners are still sitting on strong equity — but the market is starting to shift.
Recent data shows that 43.3% of mortgaged homes are considered equity-rich, meaning those homeowners have at least 50% equity. That is still a healthy number, but it has declined from the previous quarter and is now at its lowest level since late 2021.
For sellers, this means equity can still create opportunity, but pricing and timing matter more than ever. For buyers, it may mean some sellers are becoming more realistic as the market balances out.
Thinking about buying, selling, or simply understanding your options? Send me a message and let’s talk through what today’s market could mean for you.
DAILY REEL SCRIPT
Topic: Homeowner Equity Is Changing
Hook:
Homeowners still have equity — but the market is starting to shift.
Script:
A new report shows that more than 43% of mortgaged homes are still considered equity-rich, meaning those owners have at least 50% equity in their property.
That is good news for many homeowners.
But here’s the important part: that number has come down from the previous quarter and is now at its lowest level since late 2021.
So what does that mean?
It does not mean homeowners are in trouble. It means the market is becoming more normal. Prices have cooled in some areas, mortgage rates are still affecting affordability, and buyers are being more selective.
For sellers, this means equity is still a major advantage — but pricing too high can create problems.
For buyers, it means some sellers may be more open to realistic conversations than they were a couple of years ago.
If you’re wondering how much equity you may have — or what it means for your next move — send me a message. I’m happy to help you think through your options.
VIDEO TALKING POINTS
Homeowner equity remains strong across the country.
ATTOM reported that 43.3% of mortgaged homes were equity-rich in Q1 2026.
That means many homeowners still have significant financial flexibility.
But the share of equity-rich homes has declined from the previous quarter.
This suggests the market is becoming more balanced, not crashing.
Sellers should not assume peak-market pricing still applies.
Buyers may find more room for realistic negotiations.
The key message: equity is still powerful, but strategy matters more now.
Soft CTA: offer to help homeowners understand their equity and options.
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